Pro Surfer Bethany Hamilton Partners with Provo, Utah Company
02/23/2008 06:29 PM MST

Provo, UT — Natural products company OceanGrown™ International (OGI) and Bethany Hamilton, professional surfer and inspirational public figure, announced in January a new partnership to enhance each other’s respective brand image. Bethany’s endorsement is part of the company’s strategy to redefine the aging process through an active lifestyle.

Bethany is an accomplished surfer and inspirational public figure who survived an attack from a 14-foot tiger shark while surfing off Kauai’s North Shore. The attack left Bethany missing her left arm. Through a positive attitude and unmatched drive, Bethany continues to surf competitively and amazes everyone by achieving the unimaginable.

“Bethany’s passion and relentless determination epitomize the essence of living an OGILife™,” said Kerry Brown, OGI president and founding partner. “As we focus on the ocean as a source of numerous health benefits, Bethany’s respect for its power and beauty complement our company’s mission.”

Through proper nutrition, complete skincare and a committed approach to weight management, OGI product lines bring unique and innovative ocean-based ingredients to consumers. Bethany will promote OGI’s initial product line, OAVE™ , OGI’s premiere skincare line. One of OAVE™’s headlining ocean ingredients, Astaxanthin (red algae), comes from Bethany’s home state of Hawaii.

In addition, Bethany will choose a charity of her choice as an OGI TrueBlue™ Partner as part of the company’s charitable commitment, OceanGrown™ Trust. OGI focuses on preservation and sustainability and donates to organizations dedicated to keeping the world green and ocean blue.

“OGI is a company that I am proud to be a part of. I believe in their products and the commitment to an active lifestyle,” said Bethany. “It’s a great fit and I love to say I am OceanGrown™!”

“We are honored to have a talented young woman join the OceanGrown™ community,” said Kerry Brown. “She continues to inspire and motivate so many to live life to its fullest.”